FOX SPORTS

WWE Smackdown SparkAR

Project Description


For the debut of WWE Smackdown, Fox Sports released seven deepfake-style Instagram face filters. Each filter allowed fans to swap their face onto WWE video footage in real-time to see themselves as WWE Superstars. Become Triple HCharlotte FlairThe RockThe UndertakerKofi KingstonRandy Orton and Stone Cold Steve Austin on Instagram or find all seven effects linked in one filter on Facebook. Fans can reenact The Game’s signature entrance, “wooo” their way to the ring as the Queen, drop a People’s Elbow, come “back from the dead” as The Undertaker or be on the receiving end of a RKO.

Deliverables

Seven SparkAR Effects launched on Facebook and Instagram

Technology

SparkAR

Tags

Augmented Reality