Clorox

Wipe It - A Playful Web AR Experience

PROJECT DESCRIPTION

The Messy Challenge: Clorox wanted to showcase its cleaning power in a fun and interactive way. They engaged Current and we created a WebAR experience where users could virtually create a mess. From BBQ mishaps to germ-covered handprints, you name it, you mess it! "Wipe It" immerses you in AR scenarios that look incredibly real. And the best part? You can easily share your virtual messes on social media or even prank your friends and family. Once you've made your mess, it's time to clean up! The experience guides you to the Clorox products perfect for the job. Plus, you can conveniently purchase them through Walmart. Clorox's "Wipe It" experience brings cleaning to life in a playful way. It's a fantastic blend of technology, fun, and practicality, showing that even the messiest situations have a Clorox solution.

DELIVERABLES

Web AR

TECHNOLOGY

Augmented Reality, ThreeJS, 8th Wall, React

TAGS

Augmented Reality (Spatial Computing)

OTHER PROJECTS