Tennis Bot Takedown

Directv

Project Description


To complement the Directv broadcast campaign “Tennis Bot Takedown '' starring Serena Williams, we created a social media AR mini game where players use a tennis racket to return deadly balls to robot enemies, while connecting points and life from Directv crates.  The experience is immersive in augmented reality with bots appearing at different places in the user's environment.  Tennis bot takedown was so popular it was followed up 3 months later with a Matrix version of the game. In this version, we created a custom shader that used edge detection to create a Matrix effect on everything the camera viewed.  

Deliverables

AR Mini Game Facebook, Instagram, Snap Lens

Technology

SparkAR , Lens Studio

Tags

Augmented Reality