PROJECT DESCRIPTION
McCormick Spices had a sizzling idea to spice up summer gatherings – a BBQ that served up both delicious food and groovy tunes! They teamed up with Current and Grey to create SUMR HITS 5000, a BBQ like no other. How did it work? Well, this BBQ had a musical twist. Using special sensors and smart spatial computing, the chef could choose a track that matched the sauce or spice they were using. Then, depending on where they placed the food on the grill, they could mix different layers of the chosen track. The result? A flavorful feast for the ears and taste buds! SUMR HITS 5000 made its grand debut at a star-studded party hosted by DJ Jazzy Jeff and Pitmaster Myron Mixon. It was the ultimate fusion of food and music, heating up summer parties in style.