COCA COLA

Play A Coke

PROJECT DESCRIPTION

Coca-Cola and Spotify teamed up for an awesome summer surprise and brought in Current to create the app to make it all happen. Imagine grabbing a 500ml bottle of Coca-Cola, Diet Coke, or Coke Zero, and guess what? The label itself had an exclusive Spotify playlist printed right on it! All you needed to access it is the Play a Coke app. Just point your phone at the label, hit play, and give your bottle a little twist to shuffle those tunes. Once you were grooving to the playlist, you could save it to your Spotify account to enjoy all summer and beyond. No matter your music style, there was a Coca-Cola bottle for you. A refreshing way to quench your thirst literally and musically all summer long.

DELIVERABLES

Digital Activation

TECHNOLOGY

API Development, OCR, Object Detection

TAGS

Augmented Reality (Spatial Computing) , Machine Learning (AI)

OTHER PROJECTS