Nissan

Thrill Driver

PROJECT DESCRIPTION

Nissan’s “Thrill Driver” campaign was intended for Nissan to “OWN” the Super Bowl. Current created a microsite and Snap Lens which would recognize any vehicle in a Super Bowl TV commercial to activate a Nissan Z animation sequence. Essentially, digitally carjacking competitive ads!

DELIVERABLES

Snapchat Lens, Dataset Creation, ML Model

TECHNOLOGY

Snap AR, 8th Wall

TAGS

Interactive Experiential, Machine Learning (AI)

OTHER PROJECTS