Nissan’s “Thrill Driver” campaign was intended for Nissan to “OWN” the Super Bowl. Current created a microsite and Snap Lens which would recognize any vehicle in a Super Bowl TV commercial to activate a Nissan Z animation sequence. Essentially, digitally carjacking competitive ads!
Deliverables |
Snap Lens |
Technology |
Snap Lens, Machine Learning |
Tags |
Augmented Reality, AI, Machine learning |