Thrill Driver

Nissan

Project Description


Nissan’s “Thrill Driver” campaign was intended for Nissan to “OWN” the Super Bowl. Current created a microsite and Snap Lens which would recognize any vehicle in a Super Bowl TV commercial to activate a Nissan Z animation sequence. Essentially, digitally carjacking competitive ads!

Deliverables

Snap Lens

Technology

Snap Lens, Machine Learning

Tags

Augmented Reality, AI, Machine learning