Michelob Ultra's campaign was all about real taste and flavor. To highlight the launch of the realness of their seltzer, we created a twitter bot to identify fake followers from people’s twitter accounts. Simply tweet Michelob and using a machine learning model the bot would scan the followers for those that were highly likely of being fake.  The ML model dataset was comprised of based on account name, account photo, tweets and account activity and patterns, as well as other data points.