PROJECT DESCRIPTION

Puma's ASTRO is no ordinary athlete; it's an AI-powered fitness guru who learned from some of the world's top athletes. This cutting-edge technology platform developed by Current uses AI and Machine Learning to assess people's movements, and it keeps getting better with every interaction. It actively improves its AI through online and in-store sessions, constantly learning and evolving. Current worked with Puma to develop a Microsite and an Event to promote their Hybrid cross training shoes. Users can get in on the action and train ASTRO through Puma's Hybrid Microsite. Whether they’re into power, agility, or strength training, ASTRO has got it all covered. ASTRO learns from user movements, helping them through dynamic workouts and techniques. Puma athletes like Scott Pendlebury, Renae Ingles, Sydney Stack, and Katie Brennan have already contributed to ASTRO's skill set. This AI powerhouse keeps evolving, session by session, skill by skill. Puma took the ASTRO experience to the next level with a four-day interactive installation at Melbourne's Chadstone Shopping Centre. Shoppers were invited to enter the training zone and teach ASTRO various fitness categories, from strength to agility and yoga. Puma ambassadors and fans in Melbourne had the chance to train ASTRO firsthand during live activations at the shopping center. It was an unforgettable experience that brought ASTRO and Puma's Hybrid shoes to life!