PROJECT DESCRIPTION

We launched our web AR (augmented reality) football field tracking at the frigid Bills vs Kansas City Semi Final Game! In order to showcase the effectiveness of our in-stadium football field tracking web AR tool to potential clients, we introduced "Gameday Guru" – a multiplayer game that unfolds right on the field while you're at the live game. During the thrilling semi-final match, hundreds of fans engaged in friendly competition, keeping themselves entertained during the slower moments of the game – all while braving the cold with a side effect of slightly chilly fingers. Now, this cutting-edge spatial computing technology is primed for licensing by brands, whether for the upcoming UFL league or the next college or NFL season. It's an opportunity to elevate the fan experience and engage with audiences in innovative ways.