The North Face

Futurelight Spark Filter

PROJECT DESCRIPTION

The North Face had a groundbreaking fabric called "Futurelight," and they wanted people to see what set it apart from the competition, especially GORE-TEX. Here's how Current helped them do it. Current created an immersive experience that let users peek inside the Futurelight fabric. Through a user-friendly interface, users could virtually try on the Futurelight jacket and dive into the details of this cutting-edge nanotechnology. By highlighting how Futurelight outshone the leading GORE-TEX competitor, The North Face made it crystal clear why their product was the future of fabric technology. Current brought the inner workings of Futurelight to life, allowing users to explore its nanotechnology in a dynamic and engaging way. With this immersive experience, The North Face showcased the wonders of Futurelight and left no doubt about its superiority over the competition. It was a game-changer in the world of outdoor gear.

DELIVERABLES

Spark AR

TECHNOLOGY

Spark AR Studio

TAGS

Augmented Reality (Spatial Computing)

OTHER PROJECTS