Amazon Prime

Fleabag Twitterbot

PROJECT DESCRIPTION

Fleabag, the hit Amazon Prime TV show, wanted to make "Galentine's Day" extra special for its fans. They had a clear goal - to connect with their audience on Twitter and give them a chance to immerse themselves in their favorite show's iconic moments. In a whirlwind campaign that came together just days before launch, Amazon Prime turned to Current to create a special activation for Twitter. They introduced a clever Twitter Bot that let fans submit their photos and magically insert them into memorable scenes from the show, perfect for creating hilarious memes. This campaign was all about the fans. They enthusiastically sent in their photos, eagerly awaiting the results. By allowing viewers to become part of the Fleabag world, the campaign fostered a unique connection between the show and its audience. And as the campaign unfolded, it quickly became a trending topic on Twitter. The witty and relatable meme-worthy photos, featuring fans themselves, grabbed the attention of the Twitter commUnity and sparked lively discussions about the beloved show. Fleabag's Galentine's Day Twitter campaign was a testament to quick thinking and execution in the digital world. It succeeded because it put fans front and center, making them an integral part of the celebration. By tapping into Twitter's vast user base and interactivity, Fleabag created an unforgettable and shareable experience that resonated with a broad audience.

DELIVERABLES

Twitter/X Bot, Custom CMS, Website

TECHNOLOGY

Custom ML Model, Twitter Bot, Cloud Visual Effects

TAGS

Machine Learning

OTHER PROJECTS