PROJECT DESCRIPTION

Here's how Current collaborated with Verizon to create a personalized remix of a Timbaland track to promote the innovative Samsung Flip phone. Users were prompted to send tweets to Verizon. Our custom Twitterbot went to work gathering public data like follower count, location, and more from users' Twitter profiles. We trained a Machine Learning model with Timbaland's "Endless Possibilities" as a starting point. Then, using each user's Twitter data as inspiration, the model generated a one-of-a-kind remix of the song. The AI-mixed song then received a unique, visually stunning treatment mixing the audio with dynamically generated video, tailored to match the user's Twitter info. Our Twitterbot sent each user a direct message (DM) with their unique video and song creation for them to retweet and share with their followers. It was a harmonious blend of AI and music that showcased the limitless potential of the Samsung Flip phone, one tweet at a time!