Doritos

Doritos Triangle Tracker

PROJECT DESCRIPTION

Current worked on a first of its kind machine learning experience for Doritos. We created a custom machine learning model using OpenCV and developed a code generation system for secure sweepstakes integration. The Doritos "Triangle Tracker" Lens allowed users to identify, hunt and track triangle shapes in the physical world. Doritos incentivized users to track triangles by rewarding them with a $250,000 prize and a chance to attend the following years MTV VMA’s. Simple and straightforward idea and execution.

DELIVERABLES

Snapchat Lens

TECHNOLOGY

Snap AR

TAGS

Machine Learning (AI), Augmented Reality (Spatial Computing) , Interactive Experiential

OTHER PROJECTS