Triangle Tracker

Doritos

Project Description


Current worked with Snap and partner agencies on a first of its kind Lens for Doritos. We created a custom machine learning model using OpenCV and developed a code generation system for secure sweepstakes integration. The Doritos "Triangle Tracker" Lens allowed users to identify, hunt and track triangle shapes in the physical world. Doritos incentivized users to track triangles by rewarding them with a $250,000 prize and a chance to attend the 2023 MTV VMA’s. Simple and straightforward idea and execution.

Deliverables

Snap Lens

Technology

Snap Lens Development, OpenCV, Custom Machine Learning Model

Tags

Augmented Reality