PROJECT DESCRIPTION

At SXSW 2023, Current Studios teamed up with Pepsi/Doritos to create a mind-blowing experience in downtown Austin, Texas. The experience featured a massive 15-foot tall triangle set up, and users could get in on the action by opening the Doritos After Dark lens. When they scanned this colossal triangle, something magical happened. The triangle had mirrors on each side, creating a mesmerizing kaleidoscope effect filled with themed content and visuals. The triangle would then transform into a gigantic Dorito, and users were invited to enter the Billboard sweepstakes for a chance to snag two tickets to an exclusive event. It was a multi-sensory adventure that added some extra flavor to SXSW 2023!