Doritos

Dinamita Superbowl Sweepstakes

PROJECT DESCRIPTION

You might already be buzzed about the remarkable makeover of the Luxor Hotel in Las Vegas, which has been transformed into a gigantic Dorito. Amidst this buzz, our dedicated teams were developing a specialized machine learning model designed to identify the Luxor Hotel, regardless of its new Doritos-themed exterior. Through careful curation and annotation of a dataset, we trained our model to perfection and integrated it into a Snapchat lens seamlessly. This creative endeavor offers an engaging user experience, where participants can enjoy lively animations and stand a chance to win Super Bowl tickets via a sweepstakes

DELIVERABLES

Dataset Creation, Snapchat Lens, ML Model

TECHNOLOGY

Augmented Reality, Custom ML Model, Snap Lens Studio, OpenCV

TAGS

Augmented Reality (Spatial Computing) , Games, Interactive Experiential, Machine Learning, Machine Learning (AI)

OTHER PROJECTS