PROJECT DESCRIPTION

AT&T was on a mission to make 5G technology shine during the holiday season while giving their audience a memorable experience. That's where Current’s creative and tech-savvy team stepped up and created an engaging Snapchat AR mini-game that combined entertainment and education. This single-player game borrowed the mechanics of popular quick-play games, immersing players in a delightful holiday narrative. Developed using Snap Lens Studio, Cocoa Plunge took players on a journey filled with marshmallow-tossing excitement. The goal was simple: toss marshmallows into steaming hot cocoa mugs. But beyond the holiday fun, it was a clever way to showcase the lightning-fast capabilities of 5G technology. Cocoa Plunge wasn't just about playing; it was about being part of an entertaining adventure. It not only demonstrated AT&T's commitment to innovation but also left players with a festive and unforgettable experience. The outcome? Incorporating the magic of 5G into a holiday-themed Snapchat AR game like Cocoa Plunge turned out to be a brilliant move for AT&T. It seamlessly blended technology and entertainment, creating a narrative that both educated and delighted users. This project underscores the potential of AR gaming in advertising, especially when it comes to showcasing cutting-edge technology in an enjoyable and interactive manner.