Boo the Commish

Bud Light | Website + Twitterbot

Project Description

Bud Light asked football fans to uphold their tradition of booing NFL Commissioner Roger Goodell during the player draft even as the coronavirus pandemic prevented the league from hosting the event with a live audience. The Anheuser-Busch brand donated $1 to the NFL Draft-a-Thon every time someone tweeted a video of themselves booing the commissioner. To participate in the fundraiser, Twitter users included the #BooTheCommish hashtag and the @budlight handle in their videos. Bud Light donated as much as $500,000 to the Draft-a-Thon, raising money for COVID-19 relief.


Website and Twitterbot