PROJECT DESCRIPTION

When searching for a truly innovative car, potential BMW buyers can’t see beyond the surface—and that’s where the good stuff is. Educating car buyers on BMW’s technology features is one of the most important factors in their car purchasing decision. And something dealers often struggle to explain. The BMW Insight App is an augmented-reality experience that showcases the power of electric technology. With BMW Insight activated on their device, viewers see through the car and glimpse the innovative electric technology that powers the BMW 530e. It’s an easy-to-use way to understand how superior engineering makes BMW vehicles truly unparalleled. BMW Insight has been embraced by dealers as a useful sales tool and by car buyers as a fun way to glimpse the brilliant engineering deep within the 530e. With each new interaction and award win, the app is bolstering BMW’s reputation as an innovative manufacturer of electric power and luxury.