PROJECT DESCRIPTION

Walmart and Disney joined forces for an exciting augmented reality experience during the Black Panther movie release. By using this clever app created by Current, shoppers were given the opportUnity to dive into the world of Wakanda while strolling through the store's aisles. Users could enjoy cinematic photo ops with their favorite characters, explore Wakanda virtually, and even try on the Black Panther mask for some awesome selfies. It was a first-of-its-kind collaboration between Walmart and Disney, using cutting-edge surface mapping and face tracking technology to blend Marvel's latest blockbuster with a one-of-a-kind in-store adventure. Truly immersive and innovative brand integration!