Cigna

Bioball

PROJECT DESCRIPTION

Cigna engaged Current to turn biometric health data into a thrilling gaming experience in a 10'x10' LCD room with a LED floor. Enter the "BioBall." This gadget not only tracked players' heartbeats but also acted as a game controller. Hold the BioBall, and your health data became part of the game. As players entered into this two-player game, their biometrics became their controllers. The room reacted in real-time to their health stats, blending tech and entertainment seamlessly. This biometric gaming room didn't just entertain; it showed how biometrics can amp up gaming. It turned health info into a thrilling part of the fun.

DELIVERABLES

Digital Activation

TECHNOLOGY

Unity, Hololens, Biometrics, Adobe After Effects

TAGS

Augmented Reality (Spatial Computing) , Interactive Experiential

OTHER PROJECTS