PROJECT DESCRIPTION

AT&T was on a quest to spotlight the incredible capabilities of 5G technology in their holiday campaign, while giving their audience a delightful experience. Current crafted an immersive mini-game called Snowball Drift, designed to both entertain and and educate users about 5G technology. Snowball Drift invited players to take on an exciting challenge: guide an ever-growing snowball down a mountainside, utilizing the speed-boosting power of 5G while deftly dodging wintry obstacles. The game didn't just offer holiday fun; it cleverly showcased 5G's lightning-fast capabilities. Snowball Drift wasn't just about playing; it was about experiencing a heart-pounding adventure. Beyond showcasing AT&T's commitment to innovation, it delivered an interactive and entertaining experience to the audience. By infusing the power of 5G into a holiday-themed Snapchat mini-game like Snowball Drift, AT&T struck gold.