PROJECT DESCRIPTION

During the holiday season, the challenge was clear: create an engaging and interactive way for people to connect with Santa Claus. Current created a live text chat with none other than Santa himself. But this wasn't your typical Santa conversation. Santa responded to texts and even sent selfies, spreading joy to all participants. What's more, Current added a unique twist. Passersby could provide their Twitter handle, and Santa would embark on a "naughty or nice" check by peeking into their Twitter feed. The result? A real-time texting conversation with Santa Claus, making the holiday magic come alive. It was interactive and incredibly personalized, forging a genuine connection between Santa and participants. But the fun didn't stop there. Santa's "naughty or nice" Twitter check injected an element of surprise and amusement. By analyzing participants' Twitter feeds, Santa whimsically determined whether they belonged on the naughty or nice list, adding a sprinkle of humor and excitement to the interaction. Current’s innovative approach not only brought the enchantment of Santa to life but also made it accessible to a wider audience. The interactive texting experience offered a fresh way for people to connect with Santa, while the "naughty or nice" Twitter check brought a dash of intrigue and entertainment to the holiday season.