PROJECT DESCRIPTION

Introducing the Tribeca ReActor, the world's first AI acting judge. This unique campaign brought a touch of Hollywood to the streets of NYC to amp up excitement for the Tribeca Film Festival. Here's how Current made it all happen. The ReActor hit the streets of New York, inviting passersby to step into iconic movie scenes and showcase their acting chops. The catch? They had to impress the AI judge for a shot at winning festival tickets. This wasn't an ordinary contest. The ReActor not only critiqued the performances, it also captured them in real-time. The experience seamlessly inserted the actors into the film scenes, making the experience incredibly immersive. Participants didn't just act; they became part of the movies. And the winners? They got their golden tickets to the Tribeca Film Festival. Current helped make the Tribeca ReActor campaign a showstopper, blending AI technology with cinematic flair to create an unforgettable experience on the streets of the Big Apple.