Inside Track


Project Description

Bring the all-new 2021 #AcuraTLX to life right in your home with Acura Inside Track, a new AR driving experience.

The most in-depth use of WebAR and 8th Wall ever produced. Launched in 2021, this WebAR racing game takes a different POV to AR racing by putting users behind the wheel (rather than a birds eye approach). Everything from the initial view of the vehicle to how maps are explored is built to keep the Acura front and center. The real highlight is the ability to race other users. 



WebAR Game


WebAR, Three.js, 8thWall


Augmented Reality