PROJECT DESCRIPTION

Acura asked Current to create an experience for the introduction of the Acura TLX. We wanted to make the experience unique and unforgettable, so we harnessed the power of WebAR with 8th Wall. This immersive experience allowed users to feel like they were in the driver's seat, giving them an up-close look at the Acura TLX. But we didn't stop there – we amped up the excitement by adding real-time racing, giving users the chance to compete virtually and share their adventures on social media. The result? Acura Inside Track, a game-changing campaign that showcased the Acura TLX through an innovative at-home experience, solidifying Acura's reputation using AR technology for automotive engagement.