PROJECT DESCRIPTION

Abbvie had two groundbreaking drugs, Skyrizi and Rinvoq, to introduce. They needed to motivate their sales and management team at their 2022 certification conference in Chicago while boosting their understanding and enthusiasm for these life-changing products. Abbvie turned to Current for a cutting-edge fix. Current set out to create an immersive app that would not only coach but also inspire conference attendees. This dynamic tool was engineered to arm the sales and management team with in-depth knowledge about Skyrizi and Rinvoq while igniting a sense of purpose and passion. To ramp up engagement, we designed six unique posters placed strategically within the event space. Using the app, attendees could scan these posters and unlock augmented reality experiences. These experiences showcased individuals who had triumphed over UC-related illnesses, serving as powerful testimonials to underscore the impact of Skyrizi and Rinvoq. Abbvie's collaboration with Current for the Skyrizi and Rinvoq launch was a game-changer. Through innovation and storytelling, Abbvie successfully educated, motivated, and connected with their audience laying the foundation for a triumphant product launch and a brighter future for patients with UC-related illnesses.