An exciting teaser campaign for the long awaited release of Batman: Arkham Knight, Current Studios and Sid Lee created a website that used secret codes on social media to engage fans and reward them with exclusive content. The site countdown released a mysterious screenshot of a 3D map with a location that gave fans new coordinates every date, serving as a three digit code to unlock image content on the website. When combined, the images revealed a larger map to uncover more info about Batman's origin story.