An exciting teaser campaign for the long awaited release of Batman: Arkham Knight, Current Studios and Sid Lee created a website that used secret codes on social media to engage fans and reward them with exclusive content. The site countdown released a mysterious screenshot of a 3D map with a location that gave fans new coordinates every date, serving as a three digit code to unlock image content on the website. When combined, the images revealed a larger map to uncover more info about Batman's origin story.
Technology |
WEBGL, JAVASCRIPT |
Tags |
DIGITAL |
Because nothing stays secret for long, players found that the codes for each of the timed events line up to make the barcode of a very special issue of Detective Comics. Typing the code '761,941,364,995' into Google will send you to Detective Comics #359, the debut appearance of Batgirl.
On the last day, the trailer to the high anticipated DC Fandome event, where both Rocksteady and WB Montreal debuted the games.