ASTRO is the perfect ambassador for Puma’s Hybrid cross training shoes. ASTRO is an artificially intelligent (AI) athlete, who has learned from some of the top athletes in the world and challenges active people with fitness challenges. The experience is the product of an ambitious technology platform that utilizes artificial intelligence and machine learning to assess people’s movements, evolving its ability accordingly. ASTRO didn't just learn, it actively improves its AI through each interaction online and instore.
Deliverables |
Website, Event Experience, Machine Learning Model |
Technology |
Pose Detection, Machine Learning |
Tags |
AI, Machine Learning, Augmented Reality |
The Microsite
People can train ASTRO via the Puma Hybrid microsite, using a variety of active lifestyle disciplines including power, agility and strength. People can train ASTRO or challenge ASTRO. Training using AI to learn from the movements of the human user and understand the form for dynamic workouts and technique. Puma athletes including Scott Pendlebury, Renae Ingles, Sydney Stack and Katie Brennan, have already progressed Astro’s ability in a number of different exercises and Astro is forever evolving, session by session, skill by skill, and will continue until every movement is mastered. For those looking to challenge ASTRO they can test their form and skills against the
Event
At a four day interactive installation at Chadstone Shopping Centre in Melbourne, Puma invited shoppers to enter the designated training zone to teach Astro in a variety of training categories, including strength, agility and yoga. Puma ambassadors and fans in Melbourne had the first chance to train Astro as part of live activations hosted at Chadstone Shopping Centre.
Puma Hybrid Astro Activation from Puma Astro on Vimeo.
