Pepsi x Peeps

Machine Learning Lens

Project Description

Partnering with Pepsi, Current Studios created an easter-themed AR experience for the relaunch of the Pepsi Peeps 2023 product. Using Machine Learning, Current built and trained a dataset that would only launch the experience when the  2023 branded Pepsi x Peeps products was identified. Once a can or bottle was detected, the user would receive a unique code generated by an API that could be applied to the Pepsi x Peeps sweepstake site, where users would win a variety of merch and prizes.




Machine Learning


Machine Learning, AI, Augmented Reality, Lens Experience, Sweepstakes