To promote Mercedes-Benz at the Canadian Grand Prix, Publicis worked with Current to create a Facebook face-tracking filter. The filter allowed the user to try on a variety of custom-designed F1 helmets. By raising their eyebrows, users had their visor snap down into place and were thrown into warp-speed, by creating a background filter with sound effects, giving the appearance of being in the driver seat of a Mercedes-AMG.
Deliverables |
FACEBOOK SPARK FILTER |
Technology |
MAYA, FACEBOOK SPARK, PROTOOLS |
Tags |
AUGMENTED REALITY |