During SXSW 2023, Current Studios partnered with Pepsi/Doritos on a multi-sensory experience in the downtown core of Austin Texas. Onsite, users opened the Doritos After Dark lens and scanned a physical 15ft high triangle equipped with mirrors on each side that created a kaleidoscope effect of themed content and visuals. Once scanned, the structure would transform into a giant Dorito and prompt the user to enter the Billboard sweepstakes to potentially win two tickets to an exclusive event.