Doritos After Dark SXSW


Project Description

During SXSW 2023, Current Studios partnered with Pepsi/Doritos on a multi-sensory experience in the downtown core of Austin Texas. Onsite, users opened the Doritos After Dark lens and scanned a physical 15ft high triangle equipped with mirrors on each side that created a kaleidoscope effect of themed content and visuals. Once scanned, the structure would transform into a giant Dorito and prompt the user to enter the Billboard sweepstakes to potentially win two tickets to an exclusive event.


AR Mini Game, Snap Lens


Machine Learning, Lens Studio


Machine Learning, Augmented Reality, Experiential