Doritos After Dark SXSW

Pepsi

Project Description


During SXSW 2023, Current Studios partnered with Pepsi/Doritos on a multi-sensory experience in the downtown core of Austin Texas. Onsite, users opened the Doritos After Dark lens and scanned a physical 15ft high triangle equipped with mirrors on each side that created a kaleidoscope effect of themed content and visuals. Once scanned, the structure would transform into a giant Dorito and prompt the user to enter the Billboard sweepstakes to potentially win two tickets to an exclusive event.

Deliverables

AR Mini Game, Snap Lens

Technology

Machine Learning, Lens Studio

Tags

Machine Learning, Augmented Reality, Experiential