COCA COLA

Play a Coke

Project Description


During the summer of 2016, specially marked 500ml bottles of Coca-Cola®, Diet Coke®, or Coke Zero® came with an exclusive Spotify playlist printed right on the label. Users could unlock the playlist with the Play a Coke® app. Just point your phone at the label, press play to listen, and twist your bottle to shuffle. Then, save the playlist to your Spotify account to listen all summer long! Whatever your sound, there’s a bottle out there for you.

Deliverables

DIGITAL APPLICATION

Technology

AR, OBJECT DETECTION, OCR, API DELOPMENT

Tags

AUGMENTED REALITY