Clorox Wipe It

A playful WebAR experience

Project Description

For every mess, there's a Clorox wipe. This WebAR experience gave consumers the ability to make a mess selecting from dozens of realistic AR messes. From misshaps at the summer BBQ to germ-ridden handprints. The Wipe It experience puts realistic scenarios in AR that are easily, socially shared and fun to prank friends and family.  

After placing an AR mess in their space, consumers can continue to "clean it" which connects the experience to specific products made for the job and the ability to purchase through Walmart.


Augmented Reality Website


WebAR, Augmented Reality


Augmented Reality