Mercedes-Benz

Welcome to the Race

Project Description


To promote Mercedes-Benz at the Canadian Grand Prix, Publicis worked with Current to create a Facebook face-tracking filter. The filter allowed the user to try on a variety of custom-designed F1 helmets. By raising their eyebrows, users had their visor snap down into place and were thrown into warp-speed, by creating a background filter with sound effects, giving the appearance of being in the driver seat of a Mercedes-AMG.

Deliverables

Facebook Spark Filter

Technology

Maya, Facebook Spark, ProTools

Tags

Augmented Reality